Adobe Max London 2025 showcased groundbreaking AI updates across Creative Cloud apps, including enhanced tools for Photoshop, Firefly, and Premiere Pro. The event emphasized ethical AI use and creator empowerment while introducing collaborative features, performance boosts, and mobile accessibility.

Adobe introduced its AI-enhanced Photoshop app for mobile, leveraging Firefly technology to bring advanced editing to iOS users, with Android soon to follow. Amid competition from Canva and Midjourney, Adobe’s stock fell, reflecting investor concerns despite the freemium launch aimed at mobile-first creators.