A new class-action lawsuit filed in California accuses Apple of misleading marketing for its iPhone 16, claiming the company promoted AI-enhanced Siri features that were not available at release. The case raises broader questions about tech advertising and consumer expectations in the AI era.

Apple’s push into artificial intelligence, centered on Apple Intelligence and a revamped Siri, has faced delays stemming from GPU shortages, leadership reshuffles, and internal disputes. Budget constraints and missed deadlines have affected rollout plans, while a federal lawsuit and market downturn add to mounting pressure. The upcoming fall 2025 Siri release will be pivotal in restoring momentum.

Apple’s upcoming iOS 18 is set to debut at WWDC with features like AI-generated emojis, expanded home screen customization, and practical AI tools aimed at enhancing everyday use. These changes reflect Apple’s continued focus on personalization and functional innovation across its devices.