Universal Music Group (UMG) has appointed Hannah Poferl as Chief Data Officer, effective immediately. Poferl, previously the Chief Data Officer at The New York Times, will report to UMG Chief Operating Officer Boyd Muir. Her remit includes leading global data and analytics strategy, leveraging AI technologies to support audience development, and driving the company's "superfan" strategy. This appointment follows UMG’s recent partnership with NVIDIA and reflects a wider industry focus on integrating governed AI tools into digital music operations and rights management.