Grok’s Australian Data Mystery: High Traffic Rank vs. Missing Market Share
Image Credit: Salvador Rios | Splash
Public data does not support a simple headline like “Grok is unpopular in Australia”. In fact, one major web analytics provider ranks Grok among Australia’s top AI chatbot websites. At the same time, a widely shared market share chart from StatCounter shows no Grok at all in Australia.
Those two views are not contradicting each other. They are measuring different things, and StatCounter explicitly says it cannot include Grok in its chatbot referral dataset.
What Similarweb Is Measuring
Similarweb’s “Top AI Chatbots and Tools Websites in Australia” ranking is a website traffic ranking for that category. For November 2025, Similarweb’s Australia category analysis states that chatgpt.com is #1, gemini.google.com is #2, and grok.com is #3.
Separately, Similarweb’s grok.com profile for November 2025 lists grok.com as #128 globally and #3 in the AI Chatbots and Tools category (category ranking context shown on the page).
What this supports: Grok appears to be a top tier destination in Australia among people visiting AI chatbot sites, at least in Similarweb’s estimates for that month.
What StatCounter Is Measuring
StatCounter’s “AI Chatbot Market Share” chart is not a ranking of visits to chatbot websites. It is a measure of referrals from AI chatbots to other websites that are in StatCounter’s measurement network.
For Australia, November 2025, StatCounter’s chart shows referral share led by ChatGPT (79.93%), followed by Perplexity (8.29%), Microsoft Copilot (8.23%), Google Gemini (2.42%), and Claude (1.13%).
Most importantly, StatCounter’s own press release about this dataset includes a clear limitation: “Grok cannot be included in the data, as unlike the other chatbots, it does not provide referral data in its header.”
What this supports: StatCounter’s Australia chart cannot be used to say Grok has “zero share”. It is better read as “Grok is not measurable in this specific referral based method”.
So, Are “they” Correct or Is the Similarweb Finding Correct?
Both can be correct at the same time, because they answer different questions:
Similarweb (Australia rank #3) answers: Which chatbot websites Australians visit most in the AI chatbot category (estimated web traffic).
StatCounter (no Grok shown) answers: Which chatbots are sending click through referrals to other websites measured by StatCounter, based on referral headers. Grok is excluded by design.
This is why it can look like a contradiction when it isn’t.
Why Grok Can Still Feel Less Mainstream in Australia, Despite a Strong Website Rank
Discovery and habit are shaped by “default” assistants
Grok is strongly associated with X, while major rivals are increasingly placed where people already are.
Google announced it is upgrading the Google Assistant experience on mobile to Gemini, reinforcing Gemini’s default visibility on Android.
Apple documents and announcements describe ChatGPT access integrated into Apple Intelligence experiences such as Siri and Writing Tools (when enabled), which reduces friction for Apple users.
Even if Grok is used by a sizeable audience, competitors can feel more “everyday” simply because they are becoming more embedded into mainstream device workflows.
X’s Australia reach is meaningful, but not universal
DataReportal’s Australia reports (based on X advertising resources) estimate X ad reach at 5.25 million in early 2025, then 4.74 million in late 2025, and note that ad reach is not the same as monthly active users.
If Grok discovery is still heavily tied to X for many people, that distribution channel has a natural ceiling compared with assistants promoted through operating systems and productivity suites.
Pricing changes can add friction for casual trial
X has repeatedly adjusted top tier subscription pricing and terms tied to Premium Plus. The Verge reported a Premium Plus price rise effective 21 December 2024, including Australia moving from USD 26 to USD 35 per month, and Reuters also covered the same price move in the context of subscriptions and creator payouts.
X’s own help page later stated it updated Premium Plus pricing again from 18 February 2025 (timing depends on billing cycles).
Frequent price moves do not prove lower usage, but they can make a product feel less straightforward than tools that are free to start or bundled into existing ecosystems.
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